The quality of food and the pleasure it gives play an important role, and in the last decades have led to consumer demand for food free from genetic modification. Genetically modified food is perceived by 66% of all Europeans and 71% of all Germans to be a risk (Eurobarometer, in 2010: http:// www.gentechnikfreie-regionen.de/hintergruende/studien/umfragen.html). In many countries, genetically modified organisms must be labelled (the German Federal Government, 2009). Human health is important to us. So we guarantee that our high-quality foods are grown without resort to genetic modification.
In exceptional cases, for example famines or disasters, the focus is on getting food to the population as quickly and reasonably as possible. In such cases, we can supply food of average quality, which cannot be guaranteed to be non-GMO.